Gaming Market Research with AI-Powered Analytics
Gaming Market Research with AI-Powered Analytics
For a prominent market research agency specializing in the Media and Entertainment industry, conducting fortnightly tracker studies for a major gaming brand was a core activity. Their mission was to consistently monitor player engagement with new game releases and identify desired features or improvements. However, managing and extracting actionable insights from three years of continuous data, spanning over 125 waves of research, had become an overwhelming challenge.
The core problem lay in the sheer volume and complexity of the data. The agency’s insights team struggled to efficiently track wave-over-wave changes on key performance indicators (KPIs) across various dimensions: PC and Console device types, and three distinct geographical regions. Their reliance on large, unwieldy Excel files for this tracking meant constant, arduous manual navigation (panning left and right) across hundreds of columns to compare results, severely impacting efficiency and speed to insight.
We developed an AI-based tool specifically designed to transform the agency’s market research analysis. This innovative solution takes raw tabular data from all research waves as input and automates the generation of analytics and insights for 10 key indicators, across all attribute levels and regions.
To cater to diverse user needs and analytical depths, we implemented two distinct prompting mechanisms:
This dual-prompt approach significantly simplified the search and comparison of metrics across the vast number of waves, making data more accessible and actionable.
The implementation of our AI-powered analytics tool delivered transformative benefits for the market research agency:
By leveraging AI, we empowered the market research agency to move beyond the limitations of manual Excel analysis, enabling them to deliver faster, more precise, and ultimately more valuable insights to their gaming client.